Upon revealing that I run a blog/youtube channel, the number one response is along the lines of – Oh I’ve always wanted to do that but *insert babble here*
By no means am I the blogging/youtubing authority but I’ve collected a bit of wisdom – these are my best tips for launching and sustaining a blog or youtube channel (beauty related or otherwise, it’s all the same shit).
Tip #1: Just do it.
Just do it. I see you making excuses there but I can’t think of a single reason why you can’t start now. Gather the resources and the equipment that you own or can afford and get going, there is no better time. JUST DO IT.
Tip #2: Do what you love.
A cliché that rings true here. This goes against most ‘professional’ advice that you might encounter but… avoid preempting what you think your audience wants to see. Firstly, you’ll probably get it wrong but more importantly, it quickly becomes a chore instead of a pleasure.
Write or film about what you’re loving this very moment. Obviously, summer related content is better received in warmer months etc but I don’t strictly adhere to such guidelines because I do what I want and that keeps me going.
Motivation can wax and wane but if you are genuinely passionate about the topic, you’re less likely to fall off the wagon.
Tip #3: Upgrade.
So your platform (whatever that may be) is up and running. Now what? My next piece of advice will disgruntle some of you: upgrade. If your layout isn’t awesome, alter it. If your photography is lacking, count pennies and invest in a better camera or some lighting equipment. Experiment with different applications and such.
Obviously, this is largely dependent on your financial situation and the extent of your ambition but the blogosphere is a saturated market and people out there are creating some awesome shit! You don’t want your content to get lost because the visuals are lacking.
There isn’t any rush! Do it at your own pace and the rate at which you can afford, just ensure that you’re continually taking the steps to better your platform. Note that it’s an ongoing process; to this day I am constantly seeking ways to make the ShamFrip a more visually pleasing, user-friendly platform (a project that I can be proud of, y’know?).
Spoiler: the site is undergoing a transformation very soon, are you excited? I’m excited. Adrian is excited.
Tip #4: Edit.
Okay, we’re all guilty of some poor spelling/grammar here and there and perhaps I’m being a nazi when I say this but: please edit your work. Is your article structured in a way that people can understand what the hell you’re on about? Use spellcheck, consistently bad engrish detracts from your subject matter. Headings and paragraphs help break up content so it’s easier on the eye.
Sometimes I even ask my significant other to read my work to ensure that I haven’t become immersed in stream-of-consciousness-jargon.
Tip #5: Be consistent.
Errr so I’m the first to admit that come exam season, I fall off the face of the earth. However, I did notice that once I started updating weekly (as opposed to bi-yearly!), my audience became more engaged – they started leaving comments which lead to discussion which resulted in friendships. It’s dang rewarding and again, keeps the motivational juices flowing. Which brings me to my last point…
Tip #6: Engage.
Pet peeve: content creators that refuse to engage with their audience. WHY? A lovely person out there has taken a moment to leave you a comment, do your best to return the courtesy. We’re all busy bees but try dedicate a minute or two as engagement is the most fulfilling aspect of online content creation. MAKE FRIENDS.
One final note…
Without a doubt, maintaining a platform is fecking hard work (I wouldn’t have believed it either, if you’d told me a few years back). As a reader, you guys don’t see this but there are occasions where I’m up at 4am finalising a post or video – it’s a labour of love.
If you’re starting with the aspiration to become famous or receive lots of free stuff, you’ll quickly become disillusioned; it takes years and many hours to get to that stage (if at all). It’s a journey and not a destination – do it for the right reason, because you love it.
Happy blogging/vlogging, lovelies! If you have any additional questions, I’m all ears!
If you’ve started a blog or youtube channel, leave your link down below and I’ll make sure it doesn’t get sent to the spam folder. This is an avenue where it pays to uplift our fellow content creators so let’s support each other :)